Chong Huai Seng is the chairman of Family Office For Art (FOFA). An art collector for over 40 years, he sees art as both a bridge to new connections and a lens into diverse cultures. His collection spans modern and contemporary works, street art, and contemporary Chinese ink, with a sharp focus on emerging and mid-career artists— reflecting his instinct for innovation and discovery. He also co-founded The Culture Story, a private art space in Singapore dedicated to fostering meaningful dialogue around art and collecting.

His approach to collecting is shaped by his early career in stockbroking and investment management, where he honed his ability to identify untapped potential – whether in artists or entrepreneurs. Since 2003, he has been a private investor, funding start-ups in Singapore and China with a focus on the creative and digital economies. He is an early-stage investor of platforms such as The Artling, an art and design consultancy and online gallery, and Ox Street, a sneaker and streetwear marketplace acquired by Carousell in 2021.

Chong’s deep engagement with contemporary Chinese ink began in the early 2000s during frequent visits to China. In 2003, he founded The China Art Foundation to support ink artists, and in 2004, he played a key role in sponsoring and organising “Xin Xie Yi” (新写意) at the National Art Museum of China in Beijing. Curated by Liu Xiaochun, the landmark exhibition showcased 25 artists, attracted over 50,000 visitors, and helped elevate figures like Wucius Wong, Li Jin, and Peng Wei. A steadfast advocate for contemporary Chinese ink, Chong continues to champion the medium while expanding his collection across diverse artistic practices.

Previously, Chong was Managing Director at Vickers Da Costa Securities (1984–1988) and John Govett Asia (1988–1993) before transitioning into media. He served as Vice-Chairman and major shareholder of Panpac Media and founded Smart Investor, one of Singapore’s first finance magazines.