About FOFA
Family Office For Art (FOFA) is a premier, independent art advisory based in Singapore dedicated to guiding collectors through every stage of building, managing, and preserving their collections. With a steadfast commitment to discretion, expertise, and personalised service, FOFA provides bespoke solutions for both seasoned collectors and emerging buyers —whether private individuals or institutional clients—helping them navigate the complexities of the art market with confidence.
Founded by Ning Chong, FOFA was established to address a critical gap in independent, expert-driven art advisory services. Backed by decades of collecting experience, we provide specialised guidance in collection management, valuations & appraisals, legacy planning, collection amplification, and philanthropy. Our deep understanding of market trends, provenance research, and transactional due diligence ensures that every decision is informed, strategic, and aligned with each client’s goals.
With an extensive international network of art specialists, FOFA provides unparalleled access to expertise and market insights. Whether advising established collectors on preserving their legacy, assisting families in succession planning, or guiding new buyers in making their first acquisitions, we craft tailored strategies that meet each collector’s unique visions and aspirations.
By prioritising meticulous research, rigorous due diligence, and a nuanced understanding of market dynamics, FOFA empowers collectors to confidently navigate the evolving art landscape. As an independent advisory, we remain fully dedicated to our clients’ best interests, helping them build meaningful collections that stand the test of time.
NING CHONG
Managing Director
ningchong@fofa.asia
Since she began her career in 2008, Ning Chong has more than fifteen years of experience working in the professional art world. She received a BSc in Economics and Economic History from the London School of Economics, and a Masters in Modern and Contemporary Art from Christie’s Education in London.
In 2017, Ning co-founded The Culture Story with her father Mr Chong, with a vision to create a boutique art consultancy that delivers exciting programmes centred around art. We organise high-quality art exhibitions and talks in our private art space, which also serves as a platform to build a community, promote art appreciation and connoisseurship.
Some of the notable exhibitions presented by The Culture Story include CONSTELLATION (2019) which was New York street artist zeitgeist, Futura’s debut solo show in Southeast Asia, FLESH MATTERS which charted the artistic career of second-generation Nanyang artist Wong Keen; as well as a solo show GENESIS: GOD’S TERRARIUM by Singapore pop artist, Jahan Loh, which attracted Mando-pop singer-celebrities Jay Chou and JJ Lin.
Over the last five years, Ning has established her reputation as one who understands the intricacies of the dynamic art market. As a collector and consultant, Ning is no stranger to introducing the concept of art collecting, treating art as an alternative asset class and to explain the dynamics of the multi-billion dollar art industry. Ning has contributed articles, given radio and TV interviews, participated and moderated in numerous panel discussions about the art market, collecting art and NFTs.
Currently, Ning and her father jointly drive the acquisition strategy for their family art collection, which comprises paintings, sculpture, photography, prints and NFTs. Ning is also a patron of the National Gallery Singapore and Singapore Art Museum.
Prior to setting up The Culture Story, between 2008 – 2010, Ning immersed herself in London’s commercial art scene, interning at the world’s leading auction houses and top contemporary art gallery White Cube.
In 2010, Ning returned to Singapore and joined the National Arts Council where she was involved in policy-making and led the organisation of high-profile events such as annual Singapore Art Week (2013 – 2015) and the Singapore Pavilion at Venice Biennale (editions 2013 and 2015). In 2015, Ning joined iPreciation Gallery where she oversaw core exhibition programmes, sales and marketing — including the organisation of ENVISION 2016 — the first large-scale outdoor exhibition of sculptures by leading Asian and Singaporean contemporary artists, displayed across Singapore’s Civic District and Marina Bay area from January – May 2016.
Read More…
Mr Chong has been acquiring fine art and collectibles for the past forty years. Drawing on a deep love and passion for art, he acquires art from across the world; using art as a bridge and platform to meet new people, and to connect and understand different cultures and societies around the world.
Mr Chong’s approach to art collecting is greatly influenced by his early career as a stockbroker and investment manager. He is interested in identifying young talents, and has invested much of his time and resources to building a network of artists, galleries, specialists and advisers who would help him spot the star artists of the future. Besides investing in artists, Mr Chong is an active angel investor in Singapore, investing in B2C lifestyle platforms such as The Artling and Ox Street (which was acquired by Carousell in 2021).
His frequent visits to China in the early 2000s sparked an interest in Chinese art, especially Chinese contemporary ink. In 2003, Mr Chong founded The China Art Foundation to promote Chinese contemporary ink artists. In 2004, he supported and helped organise a major ink exhibition called “Xin Xie Yi”《 新写意》held at the National Art Museum of China in Beijing. The exhibition, which was curated by Mr Liu Xiaochun, Researcher at the Chinese Art Research Institute, showcased twenty-five artists and attracted over 50,000 visitors. The exhibition was considered to be a significant event in the Chinese art community; it played a part in profiling some of today’s renowned Chinese ink artists such as Wucius Wong, Tian Liming, Li Jin, Nan Qi, Chao Hai, Liu QingHe, Peng Wei, Jia Youfu and Tan Swie Hian. Chong continues to support ink artists from China whilst also collecting works in other medium by contemporary Chinese artists.
Based in Singapore, Mr Chong was the Managing Director of Vickers Da Costa Securities (1984 – 1988) and John Govett Asia (1988 – 1993), both premier London-based investment institutions involved in stockbroking and fund management respectively.
By the mid-1990s, Mr Chong left the investment banking industry and became involved in media and publishing where he was the Vice-Chairman and major shareholder of Singapore-listed company Panpac Media, a major publisher of magazines in Singapore and Malaysia. He also founded Smart Investor, one of the first homegrown magazines with a focus on finance and local businesses, as its Chairman and publisher. In 2003, he exited from Panpac Media and became a private investor, investing in young companies in Chongqing, China and supporting start-ups in the digital economy.
Currently, Mr Chong is the adviser to The Culture Story and drives the business development for Family Office For Art with his daughter Ning. Together they collect art for their personal collection, with a special interest in abstract and figurative art by young and mid-career artists, contemporary street art by international artists, and NFTs.
Read More…
CHONG HUAI SENG
Chairman
chonghs@fofa.asia
Ning Chong
Managing Director
Ning is the co-founder of Family Office for the Art (FOFA) and The Culture Story (TCS), with over 15 years of experience in the art world across London and Singapore. Through FOFA, established in 2022, Ning provides specialised art advisory services focusing on art collection management, estate planning, and legacy building. Ning offers strategic counsel on project management, exhibition planning, research, publishing, marketing, and philanthropy, serving high-net-worth individuals, families, corporations, and cultural institutions.
At TCS, an independent non-profit art space founded in 2017, Ning champions art collecting, supports local artists, and advocates for art education through curated exhibitions and engaging events. Previously, Ning worked with the Singapore Tourism Board and spent five years at the National Arts Council (NAC) in the Visual Arts department, where she spearheaded the Singapore Art Week campaigns and managed the Singapore Pavilion at the Venice Biennale in 2011 and 2015.
A passionate advocate for the arts, Ning is a sought-after speaker on topics such as art collecting, market trends, and building legacies through art. She is a patron of the Singapore Art Museum, a board member at Objectifs (a non-profit centre for filmmaking and photography), a committee member at Nanyang Academy of Fine Arts, and an advisor to SHAW Studios, managed by the Hong Kong Shaw Foundation.
Ning holds a BSc in Economics and Economic History from the London School of Economics and an MA in Modern and Contemporary Art from Christie’s Education in London.
Yi Ling is highly skilled in art collection management, exhibition planning, and logistics, with over a decade of experience working with private collections and institutions. As Senior Art Manager at Family Office For Art (FOFA), she provides tailored, strategic solutions for managing, preserving, and safeguarding art investments. She oversees artwork registration, cataloguing, provenance research, condition assessments, insurance, storage, and international shipping, ensuring seamless handling and meticulous care.
Previously, Yi Ling managed large-scale exhibitions and international art fair logistics at STPI – Creative Workshop & Gallery, producing over 30 exhibitions and 22 art fair showcases while liaising with international artists, studios, and galleries. She also trained at the Heritage Conservation Centre (HCC) under Singapore’s National Heritage Board, overseeing the registration, storage, and archival of artworks in Singapore’s National Collection.
With a deep understanding of the complexities of art management, Yi Ling delivers discreet, efficient, and expert guidance to private and corporate clients.
Kong Yi Ling
Senior Art Manager
Marc Koo
Assistant Project Manager
Marc Koo is an Assistant Project Manager at FOFA, where he supports ongoing initiatives and hones his expertise in art management.
With a background in fashion, he previously worked as a knitwear design consultant for various U.S. brands after earning an AAS in Fashion Design from Parsons School of Design in 2023. His thesis explored the intersection of Peranakan heritage and military experience, examining the fusion of masculine and feminine aesthetics in clothing.
Before that, Marc was a research assistant to Associate Professor Nozomi Naoi, Ph.D., at Yale-NUS College, contributing to curriculum development and research for publications and exhibitions. He holds a BA (Hons) in Liberal Arts and Sciences, majoring in Arts and Humanities, from Yale-NUS College, Singapore.
Chong Huai Seng
Chairman
Mr Chong has been acquiring fine art and collectibles for the past forty years. Drawing on a deep love and passion for art, he acquires art from across the world; using art as a bridge and platform to meet new people, and to connect and understand different cultures and societies around the world.
Mr Chong’s approach to art collecting is greatly influenced by his early career as a stockbroker and investment manager. He is interested in identifying young talents, and has invested much of his time and resources to building a network of artists, galleries, specialists and advisers who would help him spot the star artists of the future. Besides investing in artists, Mr Chong is an active angel investor in Singapore, investing in B2C lifestyle platforms such as The Artling and Ox Street (which was acquired by Carousell in 2021).
His frequent visits to China in the early 2000s sparked an interest in Chinese art, especially Chinese contemporary ink. In 2003, Mr Chong founded The China Art Foundation to promote Chinese contemporary ink artists. In 2004, he supported and helped organise a major ink exhibition called “Xin Xie Yi”《 新写意》held at the National Art Museum of China in Beijing. The exhibition, which was curated by Mr Liu Xiaochun, Researcher at the Chinese Art Research Institute, showcased twenty-five artists and attracted over 50,000 visitors. The exhibition was considered to be a significant event in the Chinese art community; it played a part in profiling some of today’s renowned Chinese ink artists such as Wucius Wong, Tian Liming, Li Jin, Nan Qi, Chao Hai, Liu QingHe, Peng Wei, Jia Youfu and Tan Swie Hian. Chong continues to support ink artists from China whilst also collecting works in other medium by contemporary Chinese artists.
Based in Singapore, Mr Chong was the Managing Director of Vickers Da Costa Securities (1984 – 1988) and John Govett Asia (1988 – 1993), both premier London-based investment institutions involved in stockbroking and fund management respectively.
By the mid-1990s, Mr Chong left the investment banking industry and became involved in media and publishing where he was the Vice-Chairman and major shareholder of Singapore-listed company Panpac Media, a major publisher of magazines in Singapore and Malaysia. He also founded Smart Investor, one of the first homegrown magazines with a focus on finance and local businesses, as its Chairman and publisher. In 2003, he exited from Panpac Media and became a private investor, investing in young companies in Chongqing, China and supporting start-ups in the digital economy.
Currently, Mr Chong is the adviser to The Culture Story and drives the business development for Family Office For Art with his daughter Ning. Together they collect art for their personal collection, with a special interest in abstract and figurative art by young and mid-career artists, contemporary street art by international artists, and NFTs.
Lorraine Boon, based in London, is FOFA’s Business Development Consultant for the United Kingdom and Europe. Before joining FOFA, she was Development Officer for Asia at King’s College London after relocating to the UK in 2018.
From 2015 to 2018, she played a key role at the National Gallery Singapore as Associate Director of Partnership Development, where she established the museum’s patron programme. Prior to that, she co-founded Art Alliance, an art design consultancy, and later consulted for The Artling, an online art gallery. Her transition into the arts followed a period in business development with Singapore Repertory Theatre and executive recruitment firm Garner International.
Boon began her career in finance, spending 17 years in cash equity sales and client relationship management. She held senior positions in the Far East equity sales divisions of Barclays de Zoete Wedd (now Barclays Capital), Smith New Court (now Bank of America Merrill Lynch), and Jardine Fleming (now JP Morgan), working across London, Hong Kong, Jakarta, and Singapore.
Lorraine Boon
Advisor
Team
Ning Chong
Managing Director
Ning is the co-founder of Family Office for the Art (FOFA) and The Culture Story (TCS), with over 15 years of experience in the art world across London and Singapore. Through FOFA, established in 2022, Ning provides specialised art advisory services focusing on art collection management, estate planning, and legacy building. Ning offers strategic counsel on project management, exhibition planning, research, publishing, marketing, and philanthropy, serving high-net-worth individuals, families, corporations, and cultural institutions.
At TCS, an independent non-profit art space founded in 2017, Ning champions art collecting, supports local artists, and advocates for art education through curated exhibitions and engaging events. Previously, Ning worked with the Singapore Tourism Board and spent five years at the National Arts Council (NAC) in the Visual Arts department, where she spearheaded the Singapore Art Week campaigns and managed the Singapore Pavilion at the Venice Biennale in 2011 and 2015.
A passionate advocate for the arts, Ning is a sought-after speaker on topics such as art collecting, market trends, and building legacies through art. She is a patron of the Singapore Art Museum, a board member at Objectifs (a non-profit centre for filmmaking and photography), a committee member at Nanyang Academy of Fine Arts, and an advisor to SHAW Studios, managed by the Hong Kong Shaw Foundation.
Ning holds a BSc in Economics and Economic History from the London School of Economics and an MA in Modern and Contemporary Art from Christie’s Education in London.
Kong Yi Ling
Senior Art Manager
Yi Ling is highly skilled in art collection management, exhibition planning, and logistics, with over a decade of experience working with private collections and institutions. As Senior Art Manager at Family Office For Art (FOFA), she provides tailored, strategic solutions for managing, preserving, and safeguarding art investments. She oversees artwork registration, cataloguing, provenance research, condition assessments, insurance, storage, and international shipping, ensuring seamless handling and meticulous care.
Previously, Yi Ling managed large-scale exhibitions and international art fair logistics at STPI – Creative Workshop & Gallery, producing over 30 exhibitions and 22 art fair showcases while liaising with international artists, studios, and galleries. She also trained at the Heritage Conservation Centre (HCC) under Singapore’s National Heritage Board, overseeing the registration, storage, and archival of artworks in Singapore’s National Collection.
With a deep understanding of the complexities of art management, Yi Ling delivers discreet, efficient, and expert guidance to private and corporate clients.
Marc Koo
Assistant Project Manager
Marc Koo is an Assistant Project Manager at FOFA, where he supports ongoing initiatives and hones his expertise in art management.
With a background in fashion, he previously worked as a knitwear design consultant for various U.S. brands after earning an AAS in Fashion Design from Parsons School of Design in 2023. His thesis explored the intersection of Peranakan heritage and military experience, examining the fusion of masculine and feminine aesthetics in clothing.
Before that, Marc was a research assistant to Associate Professor Nozomi Naoi, Ph.D., at Yale-NUS College, contributing to curriculum development and research for publications and exhibitions. He holds a BA (Hons) in Liberal Arts and Sciences, majoring in Arts and Humanities, from Yale-NUS College, Singapore.
Advisors
Chong Huai Seng
Chairman
Mr Chong has been acquiring fine art and collectibles for the past forty years. Drawing on a deep love and passion for art, he acquires art from across the world; using art as a bridge and platform to meet new people, and to connect and understand different cultures and societies around the world.
Mr Chong’s approach to art collecting is greatly influenced by his early career as a stockbroker and investment manager. He is interested in identifying young talents, and has invested much of his time and resources to building a network of artists, galleries, specialists and advisers who would help him spot the star artists of the future. Besides investing in artists, Mr Chong is an active angel investor in Singapore, investing in B2C lifestyle platforms such as The Artling and Ox Street (which was acquired by Carousell in 2021).
His frequent visits to China in the early 2000s sparked an interest in Chinese art, especially Chinese contemporary ink. In 2003, Mr Chong founded The China Art Foundation to promote Chinese contemporary ink artists. In 2004, he supported and helped organise a major ink exhibition called “Xin Xie Yi”《 新写意》held at the National Art Museum of China in Beijing. The exhibition, which was curated by Mr Liu Xiaochun, Researcher at the Chinese Art Research Institute, showcased twenty-five artists and attracted over 50,000 visitors. The exhibition was considered to be a significant event in the Chinese art community; it played a part in profiling some of today’s renowned Chinese ink artists such as Wucius Wong, Tian Liming, Li Jin, Nan Qi, Chao Hai, Liu QingHe, Peng Wei, Jia Youfu and Tan Swie Hian. Chong continues to support ink artists from China whilst also collecting works in other medium by contemporary Chinese artists.
Based in Singapore, Mr Chong was the Managing Director of Vickers Da Costa Securities (1984 – 1988) and John Govett Asia (1988 – 1993), both premier London-based investment institutions involved in stockbroking and fund management respectively.
By the mid-1990s, Mr Chong left the investment banking industry and became involved in media and publishing where he was the Vice-Chairman and major shareholder of Singapore-listed company Panpac Media, a major publisher of magazines in Singapore and Malaysia. He also founded Smart Investor, one of the first homegrown magazines with a focus on finance and local businesses, as its Chairman and publisher. In 2003, he exited from Panpac Media and became a private investor, investing in young companies in Chongqing, China and supporting start-ups in the digital economy.
Currently, Mr Chong is the adviser to The Culture Story and drives the business development for Family Office For Art with his daughter Ning. Together they collect art for their personal collection, with a special interest in abstract and figurative art by young and mid-career artists, contemporary street art by international artists, and NFTs.
Lorraine Boon
Advisor
Lorraine Boon, based in London, is FOFA’s Business Development Consultant for the United Kingdom and Europe. Before joining FOFA, she was Development Officer for Asia at King’s College London after relocating to the UK in 2018.
From 2015 to 2018, she played a key role at the National Gallery Singapore as Associate Director of Partnership Development, where she established the museum’s patron programme. Prior to that, she co-founded Art Alliance, an art design consultancy, and later consulted for The Artling, an online art gallery. Her transition into the arts followed a period in business development with Singapore Repertory Theatre and executive recruitment firm Garner International.
Boon began her career in finance, spending 17 years in cash equity sales and client relationship management. She held senior positions in the Far East equity sales divisions of Barclays de Zoete Wedd (now Barclays Capital), Smith New Court (now Bank of America Merrill Lynch), and Jardine Fleming (now JP Morgan), working across London, Hong Kong, Jakarta, and Singapore.
